OurRitual cut cost per conversion by 38%
Every Google Ads campaign, from infidelity support to couples therapy, was pointing at the same static homepage. Matching each campaign theme to its own funnel changed the economics of the entire account.
One homepage for every kind of pain
OurRitual runs Google Ads across very different emotional situations. Someone searching for infidelity support is in a completely different frame of mind from someone comparing couples therapy options.
Every one of those clicks landed on the same static homepage. The messaging was general by necessity, the load time was slow, and the growth team had no way to test alternatives without pulling in engineering.
A funnel per campaign theme
SuperFunnel generated dedicated funnels for each campaign theme, with the headline, imagery, proof and call to action written for that specific situation.
The Personalization Agent routed each click to the matching variant, and the Optimizer kept testing layouts and copy in the background while the team focused on media buying.
Theme-matched funnels
Separate variants for infidelity support, couples therapy and relationship coaching, each speaking to that exact search intent.
Real-time routing
Traffic is routed live on campaign, ad group and keyword, so no click has to settle for a near-enough page.
Speed as a feature
The new funnels load 3.6 seconds faster than the old homepage, which matters most on mobile paid traffic.
“We were spending real money sending very different people to the exact same page. SuperFunnel let us build a proper funnel for each campaign theme in an afternoon, and the cost per conversion dropped almost immediately.”
Run this play on your own campaigns
If your search campaigns all point at one page, the same gap is costing you money right now. We will show you where.
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