A category-claim page built for the head term

ClickUp’s project management landing page is built for the highest-volume search in its category. It claims the number one spot in the headline, backs it with logos and review counts, then spends the rest of the page on the switching objection.

PPC landing pageGoogle Ads

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clickup.com/lp/pm-get-started

What we’d improve

Conversion opportunities we would validate with controlled experiments, not cosmetic opinions.

Sharpen first-screen message match

For ClickUp, turn “A category-claim page built for the head term” into a dedicated Google Ads hero variant. Carry the ad’s exact promise into the headline, supporting proof, and one primary CTA without introducing a broader second story above the fold.

Why we’d test it

A tighter promise-to-page transition will reduce the orientation work required after the click.

Measure: Hero CTA rate by campaign and ad group

Protect the paid-click path

Remove nonessential navigation and secondary offers, then keep one primary CTA label consistent from the ad through the final section.

Why we’d test it

Fewer competing paths will preserve message scent and convert more high-intent paid sessions.

Measure: Paid-session conversion rate

Upgrade decision-stage proof

ClickUp should replace broad logo-wall credibility with a quantified customer outcome and a product view tied to the hero use case. Put the strongest evidence immediately after the hero and repeat the relevant proof beside the final CTA.

Why we’d test it

Specific, proximate evidence will answer the highest-risk objection before it becomes a reason to leave.

Measure: CTA conversion after proof exposure

Why it works

“#1 Project Management Software” mirrors the query almost word for word, which is what Quality Score rewards.
“Free forever, no credit card” sits next to the button, so the ask feels risk-free.
The “Switching to ClickUp?” section with import logos targets the biggest reason a visitor hesitates: migration.

Built for clicks from

project management softwarebest project management toolAsana alternativeTrello alternative

If this page were dynamic

For competitor keywords, lead with the switching section and name the tool the visitor is coming from.
Swap the six view cards to the views that matter for the searched use case, such as sprints or content calendars.
Rotate the trust logos by industry so an agency and an engineering team each see their peers.

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