Balance crypto capability with institutional trust

Kraken uses a focused product page to balance crypto capability with institutional trust. The page is included for its clear positioning, visual hierarchy, and direct conversion path.

Product landing pageMetaGoogle Ads

Visit live page Book demo

kraken.com

What we’d improve

Conversion opportunities we would validate with controlled experiments, not cosmetic opinions.

Sharpen first-screen message match

For Kraken, turn “Balance crypto capability with institutional trust” into a dedicated Meta hero variant. Carry the ad’s exact promise into the headline, supporting proof, and one primary CTA without introducing a broader second story above the fold.

Why we’d test it

A tighter promise-to-page transition will reduce the orientation work required after the click.

Measure: Hero CTA rate by campaign and ad group

Bring proof closer to the promise

Place one concrete result, product demonstration, or risk-reversal statement beside the primary CTA instead of making visitors scroll for validation.

Why we’d test it

Immediate evidence will reduce uncertainty at the moment visitors decide whether to continue.

Measure: Primary CTA click-through rate

Upgrade decision-stage proof

Kraken should put fees, eligibility, protection, and a worked financial example beside the main value claim. Put the strongest evidence immediately after the hero and repeat the relevant proof beside the final CTA.

Why we’d test it

Specific, proximate evidence will answer the highest-risk objection before it becomes a reason to leave.

Measure: CTA conversion after proof exposure

Why it works

The page establishes the core value before expanding into features.
Visual product proof makes the promise easier to understand and remember.
Repeated, consistent calls to action give every section a clear next step.

Built for clicks from

Krakenbalance crypto capability with institutional trustfintech solutions

If this page were dynamic

Match the hero product, use case, and offer to the campaign creative.
Reorder benefits around the audience segment most likely to visit the page.
Personalize proof, availability, and pricing context by geography or customer type.

More pages worth studying

View all

Function of BeautyBeauty & personal care

Product landing page

Top pick

Built for clicks fromMetaTikTok

OuraConsumer tech

Product landing page

Top pick

Built for clicks fromMetaTikTok

beehiivMarketing & automation

Product landing page

Top pick

Built for clicks fromMetaLinkedIn

Want a page like this for every click you pay for?

SuperFunnel's AI agents build, personalize and optimize landing pages and web funnels that match the keyword, creative and audience behind each visit. We will show you on your live campaigns.

Book demo See the results