Start with your name, and the consultation begins

Prose opens its custom-formula consultation with a single friendly field: your first name. The rest of the page argues why personalization beats off-the-shelf products, then shows the custom products the consultation produces.

Quiz funnelMetaTikTok

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prose.com

What we’d improve

Conversion opportunities we would validate with controlled experiments, not cosmetic opinions.

Sharpen first-screen message match

For Prose, turn “Start with your name, and the consultation begins” into a dedicated Meta hero variant. Carry the ad’s exact promise into the headline, supporting proof, and one primary CTA without introducing a broader second story above the fold.

Why we’d test it

A tighter promise-to-page transition will reduce the orientation work required after the click.

Measure: Hero CTA rate by campaign and ad group

Earn each additional answer

Show the value of the result and a short progress indicator before asking anything sensitive. Delay email capture until the visitor has received a meaningful preview.

Why we’d test it

Visitors will tolerate more questions when the payoff is concrete and progress feels finite.

Measure: Quiz start-to-result completion

Upgrade decision-stage proof

Prose should pair representative before-and-after results with timeframe, routine, and unretouched-condition details. Put the strongest evidence immediately after the hero and repeat the relevant proof beside the final CTA.

Why we’d test it

Specific, proximate evidence will answer the highest-risk objection before it becomes a reason to leave.

Measure: CTA conversion after proof exposure

Why it works

Asking for a first name is the lowest-friction opener a quiz can have, and it makes every later screen feel personal.
“Personalization works better” is argued in three steps before the products appear, so the quiz feels like the product.
Clinical results, three times stronger hair and eight-hour hydration, sit next to the shop links for skeptics who want proof before questions.

Built for clicks from

custom shampoopersonalized skincarehair quizMeta: clean beauty interests

If this page were dynamic

Open the consultation on the haircare or skincare track that matches the creative instead of the generic name field.
Swap the hero product to the category in the ad.
Show the clinical claim that matches the concern targeted in the ad set.

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