Let the visitor build the business case

Ramp’s savings calculator asks for a company size and five numbers, then shows estimated dollar and time savings live. The result is a personalized number the visitor arrived at themselves, and an email field appears right after it.

CalculatorGoogle AdsLinkedIn

Visit live page Book demo

ramp.com/savings-calculator

What we’d improve

Conversion opportunities we would validate with controlled experiments, not cosmetic opinions.

Sharpen first-screen message match

For Ramp, turn “Let the visitor build the business case” into a dedicated Google Ads hero variant. Carry the ad’s exact promise into the headline, supporting proof, and one primary CTA without introducing a broader second story above the fold.

Why we’d test it

A tighter promise-to-page transition will reduce the orientation work required after the click.

Measure: Hero CTA rate by campaign and ad group

Move the result ahead of the gate

Reveal a useful result range before requesting contact details, then gate the detailed breakdown or saved report instead of the first answer.

Why we’d test it

Demonstrating value before the lead gate will increase both calculator completion and lead quality.

Measure: Result views and qualified-lead rate

Upgrade decision-stage proof

Ramp should put fees, eligibility, protection, and a worked financial example beside the main value claim. Put the strongest evidence immediately after the hero and repeat the relevant proof beside the final CTA.

Why we’d test it

Specific, proximate evidence will answer the highest-risk objection before it becomes a reason to leave.

Measure: CTA conversion after proof exposure

Why it works

Two steps, with company size first, keep the form from feeling like a spreadsheet.
The savings update live as you type, so there is a payoff for every field completed.
The methodology is written out below the calculator, which makes the number credible for a finance buyer.

Built for clicks from

corporate card savingsexpense management ROIspend management softwareLinkedIn: finance leaders

If this page were dynamic

Pre-fill the company size from the LinkedIn audience so the calculator starts on step two.
Change the default inputs and the benchmark comparison per industry vertical.
Route the result to a demo booking for enterprise sizes and to self-serve signup for startups.

More pages worth studying

Built for clicks fromGoogle AdsLinkedIn

SmartAssetFintech

Calculator

Top pick

Built for clicks fromGoogle AdsNative

HubSpotMarketing & automation

Calculator

Built for clicks fromGoogle AdsLinkedIn

Want a page like this for every click you pay for?

SuperFunnel's AI agents build, personalize and optimize landing pages and web funnels that match the keyword, creative and audience behind each visit. We will show you on your live campaigns.

Book demo See the results