An inline email field where a form would normally be

TestGorilla states the problem in the headline, AI-written resumes, then puts a single email field and a demo button in the hero. Logos, a report and three big numbers carry the proof while the visitor decides.

Product landing pageLinkedInGoogle Ads

Visit live page Book demo

testgorilla.com

What we’d improve

Conversion opportunities we would validate with controlled experiments, not cosmetic opinions.

Sharpen first-screen message match

For TestGorilla, turn “An inline email field where a form would normally be” into a dedicated LinkedIn hero variant. Carry the ad’s exact promise into the headline, supporting proof, and one primary CTA without introducing a broader second story above the fold.

Why we’d test it

A tighter promise-to-page transition will reduce the orientation work required after the click.

Measure: Hero CTA rate by campaign and ad group

Bring proof closer to the promise

Place one concrete result, product demonstration, or risk-reversal statement beside the primary CTA instead of making visitors scroll for validation.

Why we’d test it

Immediate evidence will reduce uncertainty at the moment visitors decide whether to continue.

Measure: Primary CTA click-through rate

Upgrade decision-stage proof

TestGorilla should show time-to-value, implementation effort, and a result from a company with comparable headcount and hiring complexity. Put the strongest evidence immediately after the hero and repeat the relevant proof beside the final CTA.

Why we’d test it

Specific, proximate evidence will answer the highest-risk objection before it becomes a reason to leave.

Measure: CTA conversion after proof exposure

Why it works

“Hire for real skills, ignore AI resumes” names a problem every hiring manager has felt this year.
One email field in the hero is a far smaller ask than a form, and it still starts the sales conversation.
“Your competitors are already hiring this way” reframes the logo strip as urgency instead of decoration.

Built for clicks from

pre-employment testingskills assessment softwarecandidate screening toolLinkedIn: talent acquisition leaders

If this page were dynamic

Swap the headline problem per role family: engineering, sales or customer support hiring.
Show the assessment library for the roles the visitor’s company is hiring for.
Match the logo strip to the visitor’s industry and company size.

More pages worth studying

View all

Function of BeautyBeauty & personal care

Product landing page

Top pick

Built for clicks fromMetaTikTok

OuraConsumer tech

Product landing page

Top pick

Built for clicks fromMetaTikTok

beehiivMarketing & automation

Product landing page

Top pick

Built for clicks fromMetaLinkedIn

Want a page like this for every click you pay for?

SuperFunnel's AI agents build, personalize and optimize landing pages and web funnels that match the keyword, creative and audience behind each visit. We will show you on your live campaigns.

Book demo See the results