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SuperFunnel Self Improving Quiz Funnels

Ask better questions.
Convert better traffic.

Static pages ask nothing and hope for the best. SuperFunnel turns every ad click into a short, personalized quiz that qualifies the visitor, recommends the right next step, and sends the answer data straight to your CRM and ad platforms.

Built from one promptBranching logic, no codeServer-side conversions
yourbrand.com/find-my-routine
1 / 3
Question 1

What are you trying to solve first?

ADryness and dull skin
BBreakouts and oiliness
CFine lines and firmness

A real SuperFunnel quiz funnel. Click through it.

The problem

A landing page talks.A quiz funnel listens.

You pay the same price for every click, then send them all to the same page, with the same headline and the same offer. The visitor has to figure out what is relevant. Most of them don't bother.

Static landing page

One message for everyone

Visitors scroll a wall of options and decide later, which usually means never.

You learn nothing about intent before the bounce, so retargeting is guesswork.

One long form asks for everything up front and scares off the people who were ready.

Sales chases unqualified leads because nothing separated browsers from buyers.

Every new audience needs a new page, a designer, and another sprint.

SuperFunnel quiz funnel

A conversation that ends in the right offer

Two or three easy questions replace a wall of choices and pull people in.

Branching logic sends each answer down its own path, offer and result page.

Contact details are asked last, once the visitor already wants the result.

Every answer is scored, so sales gets qualification instead of raw form fills.

A new audience needs a new prompt, not a new sprint. The agents build the variant.

Zero-party dataHigher intentLower cost per qualified lead

Even the visitors who never buy tell you what they wanted. That is the data your next campaign is built on.

See how it is built
How it works

From one prompt to a live quiz funnel

No templates to wrestle with, no logic builder to learn. Describe the offer and the audience. The agents write the questions, wire the branching, design the result pages and connect the tracking.

01Describe it

Tell it what you sell and who is clicking

One prompt, or connect the ad account and let it read the campaign, keywords and creatives itself.

"Build a quiz funnel for our skincare line. Match shoppers to a routine in three questions, then capture the email before the result."

Meta traffic, cold audienceGenerate
Brand kit appliedTone: friendly
02It builds

Questions, logic and result pages, written for you

Every answer gets a score, a branch and a matching outcome. Edit anything, or leave it to the agents.

Q1What is your main concern?3 paths
Q2How soon do you need it?scored
If"This month" → book a call
Lead score enabled4 result pages
03It improves

Publish, personalize and keep testing

Each source sees its own opening question, leads land in your CRM, and the optimizer keeps testing while you sleep.

Live3 variants running
Meta → "Find your routine"Variant A
Search → "Which SPF is right?"Variant B
Lead + answers pushed to CRM
Want your first quiz funnel built on the call?Bring a live campaign. We build the funnel around it while you watch.
Branching logic

One quiz. Three visitors.Three different endings.

Answers are scored as they come in. The ready-to-buy visitor gets a calendar, the researcher gets a recommendation, the browser gets something worth an email address.

Question 2 of 3Scored

When do you want this solved?

This month+30 pts
This quarter+15 pts
Just researching+5 pts
Sales readyScore 85

Straight to the calendar

Booking slots, pre-filled with their answers, plus an instant alert to the owner.

ComparingScore 55

A bundle built from their answers

Matched products, matched proof, one-click checkout with the discount applied.

Early stageScore 20

Kept, not lost

A useful result, an email captured, and a nurture sequence that already knows their answers.

Scoring on every answer

Weight the answers that predict revenue and let the score decide the ending.

Routing by source and intent

Keyword, creative, device, country. The opening question adapts before the page paints.

Result pages that match

Every path ends on its own page, written and designed for that exact answer set.

Use cases

A quiz funnel for every kind of click

Same engine, different questions. Pick the closest fit and the agents draft the whole flow around your offer.

Product finders that beat the category page

Shoppers arriving from a paid ad do not want fifty products. They want the one that fits. Ask three questions, recommend a bundle, and send them to checkout with the discount already applied.

Recommendations mapped to answers, not to bestsellersEmail captured before the result, so abandoned quizzes still countAnswers pushed to your ESP for segmented flows
"What is your skin type?""Who is it for?""Budget range?"
Step 2 of 3

Who are we shopping for?

MyselfA giftThe whole family
Match found: Starter Set-15%
Data & integrations

Every answer becomes first-party data

A quiz funnel does not just convert. It tells you what each visitor wants, in their own words, and hands that straight to the systems that act on it.

Leads land in your CRM with every answer, the score and the full source path attached.

Conversions are sent back to Meta, Google Ads and Taboola so the algorithms optimize on real quality.

Answer-based segments feed your email flows, so the first message already knows the context.

Anything custom goes out over webhooks and the API, in real time.

Grid of marketing tools SuperFunnel connects to, including Meta, Google Ads, HubSpot and Google Analytics
MetaGoogle AdsTaboolaHubSpotAnalyticsand more

CRM and ESP sync

Contacts, answers and scores written to the record the moment the quiz completes, not in a nightly export.

Conversions the platforms can learn from

Quiz completions and qualified leads reported back to your ad accounts, so bidding optimizes toward the good ones.

Webhooks and API

Push every submission wherever it needs to go, from a data warehouse to an internal routing service.

Optimizer agent

You will know exactly which question loses people

Every step is measured, not just the final submit. The optimizer watches where visitors stall, drafts a better version, splits the traffic and promotes the winner without waiting for your next sprint.

Step-by-step drop-off, so a bad question stops being invisible.

Continuous tests on question order, wording, options and result pages.

Winners promoted automatically, with the reasoning written up for you.

Quiz performance
Sample data
Completion by stepLast 7 days
Quiz start100%
Question 188%
Question 261%
Question 356%
Result + lead49%
Question 2 is where you lose themBudget asked too early. A rewritten version is already live in a test.
Running testAuto-promote on
A. Budget question secondBaseline
B. Budget question lastWinner, promoted
FAQ

Questions before the questions

Give your next campaign something to ask

Bring a live campaign to the call. We will build the quiz funnel around it, wire the logic, connect your CRM and show you where the current page is leaking.

A working funnel, not a slide deckYour brand, your offer, your questionsKeep whatever we build together

Your first quiz funnel, built on the call

Thirty minutes, one campaign, and a funnel you can publish the same day.

Takes less than a minute. No credit card needed.